TopFruit
Social Responsibility
At TopFruit we strive to understand and respect the cultural values and regulations wherever we operate. We actively support important initiatives in those communities where our employees live and work. This commitment is visible through our contributions to financial and volunteer support. Where feasible, we participate in programs that encourage our employees, by supporting initiatives that are important to them.
Social Projects
FUNDA CHILD
FUNDA CHILD was started in December 2005 by brothers Rob and Reyer Meihuizen. The project aims to provide affordable, quality education to deserving and disadvantaged learners. TopFruit has provided a helping hand to deserving children, empowering them to achieve according to their abilities, while striving to avoid a handout or entitlement mentality.
Through education, they are making a difference in halting the poverty cycle within individual families. FUNDA CHILD aims to encourage reciprocal behaviour in the children by encouraging them to respond to similar educational needs once they are adults and have the financial means.
Community Initiatives
We take pride in supporting initiatives that strengthen the communities where our employees live and work.
Whether it’s through hands-on volunteering or offering financial support, we actively engage with our local school, church and other community organisations.
Environmental Projects
TopFruit is Bee-Friendly
We are committed to the survival of our honey bees. Together with other pollinators, they form an integral part of our agricultural industry. As a company that values sustainability and environmental conservation, we are committed to making a positive impact on our planet, and our Bee-Friendly initiative is a significant step towards achieving that goal.
One of the most critical environmental issues facing us today is the decline in honey bee populations worldwide. Honey bees play a vital role in pollinating crops and contributing to global food production. However, they are facing numerous challenges, including habitat loss, climate change, and disease. At TopFruit, we recognise the importance of honey bees and are continuing our proactive approach to address this issue by planting bee-friendly trees under the Boland Forests for Life Pledge Fund, partnering with Boland Cellar, Nedbank, NUXE and Pink Lady® Apples South Africa via Greenpop. To date, TopFruit planted 1050 trees and together with our partners we have planted 5 841 trees and are committed to planting many more.
TopFruit is Forest-Friendly
Through this partnership, we aim to contribute to their efforts by planting trees whilst making a meaningful impact on the honey bee population.
Recycling
Recycling matters to us as it plays a key role in protecting the environment and conserving valuable resources.
At our office we recycle paper, plastic, cardboard and tin as part of our commitment to reducing waste and promoting sustainability. It is an easy way to make a difference every day and in the process encourage others to do the same. To make our efforts more effective, and to support the local community, we partnered with a nearby local business, GreenSpot Recycling, to handle our recyclables efficiently.
The TopFruit CSR Team
From L to R: Herschelle, Nicole, Matthew, Anneli, Liza, Mzamo and Stuart
Commercialised Varieties
& Brands
