About Us
What We Do
We offer a comprehensive service from the importation of plant material to the marketing of commercialised fruit brands.
What makes us who we are
Our Unique Selling Points
A BLEND OF EXPERTISE, INNOVATION AND THE NURTURING OF LIFELONG RELATIONSHIPS
With over 40 years of industry experience, we blend our deep-rooted knowledge and technical expertise to bring innovative solutions to fruit cultivation in agriculture. We take pride in nurturing every step of the process, from evaluating new fruit varieties to creating beloved brands, such as our flagship brand, Pink Lady® apples. Our commitment to innovation and building lifelong relationships makes us a trusted partner in fostering growth and success for all stakeholders.
Why we do what we do
ENHANCING THE AGRICULTURAL SECTOR & PROMOTING HEALTHY DIETS
We are driven by a commitment to innovation and excellence in fruit genetics. By introducing the best fruit varieties to Southern Africa, we not only enhance the agricultural sector but also promote the adoption of healthy, fruit-based diets. We believe focusing on introducing newly discovered fruit varieties is vital to ensure the profitability and sustainability of agriculture.
This benefits not only fruit growers, but everyone in the supply chain who relies on agriculture as their livelihood and the end-consumer.
Our Culture
A SHARED SPIRIT OF RESILIENCE, RESPECT & SUPPORT
Our culture starts right from the top with our CEO, Rob Meihuizen. It reflects the vibrancy and diversity of the region we call home. It’s a shared spirit you can feel whenever we come together — an atmosphere of mutual support, collaboration, and respect. We encourage the pursuit of personal passions while fostering a spirit of resilience and excellence to succeed in the ever-changing agricultural landscape. In an industry rooted in tradition and community, we stand together, ensuring that growth and innovation thrive side by side.
We offer a comprehensive service from the importation of plant material to the marketing of commercialised fruit brands.
Plant Material Management
- In compliance with the Plant Improvement Act, 1976 (Act No. 53 of 1976):
- authorisation to import unlisted varieties for evaluation
- sell and establish locally developed unlisted varieties for evaluation purposes
- import permits
- facilitate and oversee the importation and quarantine of plant material
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- In compliance with the Deciduous Fruit Plant Certification Scheme [www.plantsa.co.za], promulgated under the Plant Improvement Act (Act 53 of 1976):
- multiplication of plant material in a Foundation Nursery upon release from quarantine
- application for candidate clones
- establish and maintain trees and vines in a Nucleus Facility and evaluation test sites
- evaluation of trees and vines (horticultural as well as harvest and storage of fruit)
- establish and maintain Foundation and Mother Blocks for multiplication of trees after
- Variety Listing application to certify listed varieties
- verify tree sales and block information.
Breeder Relations
Variety listing, plant breeder rights and trademark applications in relevant Southern African countries, annual breeder reports on a variety’s performance in Southern Africa, business plans, export shipment declaration reports, royalty management and payments.
Grower Company Management
The setting up of Grower companies, contracts, and agreements as well as contracts for breeders, growers and marketers.
Licensing
Propagation and non-propagation agreements.
Quality Control
All fruit quality standard monitoring and management in Southern Africa.
Royalty Management
From grower invoices to payments of breeders.