Intellectual Property and Marketing

TopFruit has successfully launched Pink Lady® apples
into the South African market through unique promotions that are tailored specifically for the South African market. Through targeted competition campaigns where readers could win a makeover with a South African celebrity stylist or a trip for two to Zanzibar, to name a few, Pink Lady® has established itself as more than just an apple. We use eye catching store signage, flyers and tasting tables in store to bring the apple’s personality to life for consumers. All strategies are assessed each year and changed where necessary to hold the interest of consumers. All in-store promotions are well supported by top retailers and well received by consumers and readers alike.

This is one lady that will continue to grow in the global market place.