News Flash

The season has finished well and as far as Pink Lady® goes – with a flourish.

The colour this year has been magnificent and the taste of some of the

fruit has been simply outstanding.

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A really very exciting bit of news is that Coregeo won the prestigious Chartered Institute of Marketing’s Food, Drink and Agriculture Group Excellence in Marketing Award at a function at the House of Commons on the
17th March 2011. This award is presented annually to only one food, drink or agricultural company whom CIM believe has demonstrated outstanding marketing skills. I quote – “ The Pink Lady® apple brand was judged
to be the winner, based on strength and longevity of brand; having a fully international supply chain; it’s growth in international markets; it’s unique business model, success in multi channels; a track record of change and
innovation; and finally it’s good CSR and environmental record”.

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Dr. Jim Button 18 November 1942 – 12 February 2012

It was with much sadness and regret that TopFruit said goodbye to one of its directors, Dr Jim Button who passed away after his long battle with cancer last month.

Jim Button together with Richard Hill and Roy Jeffery founded TopFruit in 1983, with the aim to more efficiently import, test and commercialise new varieties in the deciduous fruit industry.

Jim’s influence in TopFruit and on the South African industry will continue to be felt for a long time to come. We are going to miss his presence as well as energy and enthusiasm to get things done. Most of all his geniality and hospitality to all he came across will be sorely missed.