The season has finished well and as far as Pink Lady® goes – with a flourish.
The colour this year has been magnificent and the taste of some of the
fruit has been simply outstanding.
A really very exciting bit of news is that Coregeo won the prestigious Chartered Institute of Marketing’s Food, Drink and Agriculture Group Excellence in Marketing Award at a function at the House of Commons on the
17th March 2011. This award is presented annually to only one food, drink or agricultural company whom CIM believe has demonstrated outstanding marketing skills. I quote – “ The Pink Lady® apple brand was judged
to be the winner, based on strength and longevity of brand; having a fully international supply chain; it’s growth in international markets; it’s unique business model, success in multi channels; a track record of change and
innovation; and finally it’s good CSR and environmental record”.
The hugely popular South African Schools Sprint Kayaking Championships were held on 30 April at the picturesque Nagle Dam outside of Pietermaritzburg in Kwa-Zulu Natal with Pink Lady(R) strongly represented
both on the water and amongst the spectators. Five Pink Lady(R) sponsored competitors carved their way through the water to carry away medals in their respective age groups, two of whom will go on to represent
South Africa at the 2012 World Cup..
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